“I’ve worked hard towards this moment, and I think it’s an important message to tell my fans: even if you’re going through a dark time… don’t ever give up. You can always make your way back to the other end of that circle and find your happiness again.”  

Two years ago today, ‘FAME’, the first ever black eau de parfum was released. As of today the perfume has sold over 50 million bottles, earning over $2 billion worldwide.

Photography by sempiterna