Mugler † Gaga
Lady Gaga is set to give her Little Monsters a big surprise at Paris Fashion Week next Wednesday. MTV News can exclusively announce that Mother Monster will debut a brand-new short film during the Mugler Women’s Wear Collection — Women’s Ready-to-Wear Spring/Summer 2012 fashion show next week.
The film was directed by “Yoü and I” directors and fashion photographers Inez van Lamsweerde and Vinoodh Matadin under the creative direction of Nicola Formichetti, Mugler’s creative director and Gaga’s stylist.
The film will feature a never-before-heard remix of one of Gaga’s songs. For those not lucky enough to attend, a special edit of the film will drop the following day online. In an exclusive behind-the-scenes still, fans are teased with a peek at Gaga’s face and her long, straight blond hair. In addition, starting Monday, Mugler.tumblr.com will feature live blogging from Mugler’s Atelier.
While little is known about what the Haus of Gaga have up their sleeve for this latest film, the clapper board does reveal some hints. The date on the board is 09.20.2011, perhaps a hint as to when Gaga, Formichetti, and Inez and Vinoodh shot the video.
This isn’t the first time Gaga and Mugler have collaborated in this way. Besides the fact that Formichetti is her stylist, she’s also given fans brand-new music at his shows. In January, she debuted a remix of her Born This Way track “Scheiße” at a Mugler fashion show. Then in March, Gaga not only walked in a Mugler show, she also debuted her song “Government Hooker” during the same show.
Experts agree that the Mugler/Gaga relationship is one of the best in the business. “Gaga working with people like Nicola Formichetti has allowed designers like him and like the late Alexander McQueen to step out of the world of high fashion, which is often perceived of as elite, and become part of the mainstream music landscape as she’s used high fashion to build her own personal musical narrative,” MTV Buzzworthy blog editor Tamar Anitai said.
MTV Style blog editor Mary H.K. Choi calls their work together “a pop culture moment. … I think we can all agree that Lady Gaga’s relationship with Nicola Formichetti has been entirely synergistic,” she said. “When she walked the Mugler runway in Paris last season, not only did she model with aplomb, but her debut of ‘Government Hooker’ galvanized the show as a pop culture moment. The clothing was beautiful, granted, very much the sexy, bombastic Mugler aesthetic of the ’80s and early ’90s, but the confluence of Gaga, her music and Formichetti — all streamed live on Facebook — made the collection a must-see event.”