Gaga, amongst other celebrities of which Justin Timberlake and Jennifer Hudson amongst others, are also to be taking part in joining in with a new campaign named Digital Life Sacrifice to help raise money for Alicia Keys’ charity ‘Keep a Child Alive.’ The campaign sees the celebrities signing off social media and network websites such as Twitter and Facebook on December 1st, World AIDS Day, and they will return once the charity has raised $1 million due to the campaign.
The celebrities have, according to ‘The Associated Press’, already filmed “last tweet and testament” videos which will see them appearing in adverts showing them lying in coffins to symbolise what the campaign calls ‘their digital deaths.’
Leigh Blake, the co-founder of ‘Keep a Child Alive’ said:
"I have a feeling that Gaga is going to raise it all by herself," Blake said. Lady Gaga has more than 7.2 million followers on Twitter, and nearly 24 million fans on Facebook.
"She’s got a very, very mobilized fan base and that’s beautiful to watch I think (and) she’s able to draw their attention to these issues that are very important, you know, and that people follow it and act."
"We’re trying to sort of make the remark: Why do we care so much about the death of one celebrity as opposed to millions and millions of people dying in the place that we’re all from?"